The best experience I have ever had with valet parking happened to me while visiting a major healthcare system in New England last week. And it got me thinking: I wonder if the entire process of being a patient could be as well designed as the system this terrific institution has set up for parking your car.
I was visiting this particular medical center to talk with members of its leadership team about improving operating efficiency and patient satisfaction by deploying some new digital tools and strategies we have developed at Everseat.
Valet is nice – and I think most people are used to seeing this at certain restaurants and hotels. Valet parking for doctor’s appointments is thoughtful and is surely appreciated. People are generally on edge, maybe emotional and likely not 100% healthy. Wonderful idea. I have also seen valet at LifeBridge Health (an Everseat client) in Baltimore.
So – this medical center in New England has a particularly phenomenal valet parking service for cars that pull up to the front door; but what struck me about this otherwise familiar experience was the check out. When I handed the cashier my valet ticket, she scanned it with a handheld device, and this process automatically triggered a notification to the garage attendants who were a quarter-mile away. No phone call. No college kid taking my keys and sprinting across the campus. A simple ping. A signal. A digital notification that carried all of the information required to have my car brought right to me. How clever!
A bit of a devlish smile crossed my face. What if making an appointment here was just as easy as getting your car back after you were finished seeing your doctor? That is exactly the conversation we had been engaged in – and this institution clearly has both the patient experience and the use of smart technology top of mind. Everseat, I demonstrated to the leaders of a variety of service lines from primary care, urology, neurology and many others, is a software platform that helps notify nearby patients when a physician they want to see has an open appointment. A simple ping alerts patients that need to get in to see their primary care doctor, dermatologist, OBGYN, neurologist, physical therapist, or anyone else important to their health. You get the point. Could we help these thoughtful administrators create a system of patient access that was as seamless and satisfying as the way their valets go about reuniting patients with their cars? The answer is yes.
I left the meeting feeling optimistic – the leadership of this medical center saw the value in the Everseat software platform and how it would enhance their ongoing work on improving efficiency and access. When my ticket stub in the hands of the cashier triggered a digital notification to the garage crew that I needed my Ford Fusion back, I knew the odds of my success helping these healthcare leaders meet their goals were very good.
Thoughtful ideas are everywhere. This group is taking valet parking to a new level, and something tells me that their patients are very appreciative.